[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.raiser.cz\/matell\/#Article","mainEntityOfPage":"https:\/\/www.raiser.cz\/matell\/","headline":"Matell","name":"Matell","description":"Firma Matell \u00a0je proslul\u00e1 hlavn\u011b jako v\u00fdrobce hra\u010dek. Nal\u00e9zt ji m\u016f\u017eete v\u00a0USA v\u00a0m\u011bst\u011b El Segundo. Byla zalo\u017een\u00e1 v\u00a0roce 1945 a a\u017e do dne\u0161n\u00edho dne...","datePublished":"2025-03-08","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.raiser.cz\/author\/#Person","name":"","url":"https:\/\/www.raiser.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/86b519ae28c05e7834416117bec12e679aa78b8940db1f26d4a52ad5648f8c3a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/86b519ae28c05e7834416117bec12e679aa78b8940db1f26d4a52ad5648f8c3a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"raiser.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.raiser.cz\/wp-content\/uploads\/img_a305701_w2212_t1517171391.jpg","url":"https:\/\/www.raiser.cz\/wp-content\/uploads\/img_a305701_w2212_t1517171391.jpg","height":0,"width":0},"url":"https:\/\/www.raiser.cz\/matell\/","wordCount":389,"articleBody":"Firma Matell \u00a0je proslul\u00e1 hlavn\u011b jako v\u00fdrobce hra\u010dek. Nal\u00e9zt ji m\u016f\u017eete v\u00a0USA v\u00a0m\u011bst\u011b El Segundo. Byla zalo\u017een\u00e1 v\u00a0roce 1945 a a\u017e do dne\u0161n\u00edho dne neztratila svou reputaci a st\u00e1le se dr\u017e\u00ed mezi t\u011bmi nejlep\u0161\u00edmi firmami, kter\u00e9 vyr\u00e1b\u00ed d\u011btsk\u00e9 hra\u010dky. N\u00e1zev Matell je odvozen z\u00a0prvn\u00edch t\u0159ech znak\u016f k\u0159estn\u00edch jmen zakladatel\u016f a to konkr\u00e9tn\u011b Matson Harold a Elliot Handler.Mezi nejzn\u00e1m\u011bj\u0161\u00ed v\u00fdrobky m\u016f\u017eeme za\u0159adit panenky Barbie, postavi\u010dky Winx Club, Hot Wheels, hra\u010dky WWE a mnoho dal\u0161\u00edch. \u00a0Na po\u010d\u00e1tku 20. stolet\u00ed vyr\u00e1b\u011bli tak\u00e9 hern\u00ed konzole.Opravdu \u0161\u00edlen\u00e9 je, \u017ee p\u016fsob\u00ed dokonce ve 40 zem\u00edch a v\u00fdrobky prod\u00e1vaj\u00ed ve v\u00edce ne\u017e 150 st\u00e1tech. Nen\u00ed se tedy \u010demu divit, \u017ee je firma opravdu tak \u00fasp\u011b\u0161n\u00e1 a hlavn\u011b zn\u00e1m\u00e1. Dokonce mnoho jejich v\u00fdrobk\u016f najdete i u n\u00e1s v\u00a0obchodech.Mo\u017en\u00e1 jste sly\u0161eli i o tom, \u017ee p\u0159ed V\u00e1noci firma Mattel naserv\u00edrovala novou kolekci, p\u0159i kter\u00e9 oslavuje \u00fasp\u011b\u0161n\u00e9 \u017eeny NASA. Jednalo se o \u00fapln\u011b novou stavebnici, kter\u00e1 byla ur\u010den\u00e1 p\u0159edev\u0161\u00edm t\u011bm, kte\u0159\u00ed miluj\u00ed vesm\u00edr a obdivuj\u00ed \u017eeny, kter\u00e9 se velmi v\u00fdznamn\u011b zapsaly do historie.Tak jako v\u0161echny firmy maj\u00ed sv\u00e9 ztr\u00e1ty a zisky, to stejn\u00e9 m\u00e1 i pr\u00e1v\u011b tahle firma. V\u00a0roce 2017 byla jejich ztr\u00e1ta 13,3 miliardy korun. Tr\u017eby panenek Barbie nebo aut\u00ed\u010dek Hot Wheels zas\u00e1hl toti\u017e bankrot jedno z\u00a0nejv\u011bt\u0161\u00edch americk\u00fdch hra\u010dk\u00e1\u0159stv\u00ed Toys R Us, kter\u00e9 pat\u0159ilo mezi jejich nejd\u016fle\u017eit\u011bj\u0161\u00ed prodejce. To ale neznamen\u00e1, \u017ee v\u00a0roce 2018 ztr\u00e1ty nemus\u00ed b\u00fdt v\u016fbec \u017e\u00e1dn\u00e9 nebo alespo\u0148 men\u0161\u00ed. Nen\u00ed pot\u0159eba z\u00a0toho d\u011blat \u017e\u00e1dn\u00e9 fiasko.Spekulovalo se dokonce i o tom, \u017ee v\u00fdrobce hra\u010dek zn\u00e1m\u00fd Hasbro, podal nab\u00eddku na p\u0159evzet\u00ed firmy Matell. Pokud by do\u0161lo ke spojen\u00ed, pak by skupina m\u011bla rozhodn\u011b v\u011bt\u0161\u00ed s\u00edlu p\u0159i vyjedn\u00e1v\u00e1n\u00ed cen. Jak to ale na konec dopadne, se je\u0161t\u011b nev\u00ed.Jste p\u0159ekvapeni t\u00edm, co jste se dnes dozv\u011bd\u011bli nebo u\u017e jste o n\u011bkter\u00fdch informac\u00edch sly\u0161eli?                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (20 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Matell","item":"https:\/\/www.raiser.cz\/matell\/#breadcrumbitem"}]}]